Flex approached Off Menu looking for a complete rebrand—one that would help them move beyond their “fine, but not great” identity to something sleek, approachable, and built to last. Flex needed a brand that balanced trust and compliance with a modern, founder-friendly feel to excite early-stage social impact entrepreneurs.

Our approach was intentional and human-centered, steering away from traditional finance aesthetics while ensuring credibility. We focused on clear, thoughtful design choices—real people over generic stock imagery, a refined yet inviting visual language, and a strong foundation that could evolve with the business.

In just two weeks, we delivered a fresh, forward-looking brand that positions Flex as a trusted partner for ambitious founders, striking the right balance between professionalism and approachability.