Tangent pioneers an approach to golf that bridges practice with performance, revolutionizing the journey to peak golf performance. Partnering with Off Menu, Tangent underwent a comprehensive brand transformation, which included a distinctive website development and targeted enhancements to their existing application. Our engagement commenced with thorough market research, delving into Tangent's position, customer base, and industry dynamics. These insights laid the groundwork for crafting a compelling brand identity that not only resonates with their audience but also distinguishes them in a competitive market.